FOR IMMEDIATE RELEASE
February 23, 2026
ST. LOUIS, MO — RB Software, Inc. (“RBS”) today announced the completion of its acquisition of Retvens (retvensservices.com), a company specializing in AI-driven revenue management and commercial strategy.
The acquisition strengthens RBS’s AI roadmap by combining its software platforms with Retvens’ applied revenue management expertise and its innovative platform, KnowMyHotel (knowmyhotel.com). Together, the organizations will enable hotels, ranches, lodges, and restaurants to move beyond static pricing models toward intelligent, data-driven revenue strategies that respond dynamically to demand, distribution performance, and evolving market conditions.
Retvens applies AI-informed analysis across pricing, forecasting, channel optimization, revenue audits, and commercial diagnostics, enabling operators to make faster, more confident decisions. By integrating this expertise with RBS’s growing suite of AI-enabled software, RBS expands its ability to deliver actionable intelligence that directly improves profitability.
“AI is valuable when it drives real outcomes,” said Glenn Turner, CEO of RBS. “Retvens brings disciplined revenue management execution that complements the AI capabilities we are building across the RBS product portfolio. This acquisition allows us to pair intelligent technology with hands-on expertise to help our customers maximize profitability with clarity and confidence.”
Prashant, CEO of Retvens, added, “Joining RBS marks an exciting next chapter for Retvens. Revenue management is rapidly evolving, and AI is transforming how operators understand demand and pricing. Together with RBS, we are accelerating innovation and bringing smarter, more adaptive revenue strategies to hospitality businesses worldwide.”
The acquisition reflects RBS’s continued focus on expanding AI-powered solutions that unify operations, analytics, and decision-making across the hospitality enterprise.
RBS builds operator-first technology for the global hospitality industry. Trusted by more than 4,800 properties in over 35 countries, RBS serves hotels, ranches, lodges, outfitters, and restaurants, as well as retail businesses. Its portfolio includes Yellowstone, an all-in-one system for ranches, lodges and outfitters; WinCloud, a modern cloud-based hotel management solution; and Hashmato, an end-to-end platform supporting restaurant, foodservice, and retail operations. Together, RBS solutions are designed to replace fragmented systems with unified, AI-enabled technology that simplifies operations and supports scalable growth.
Retvens is a hospitality revenue management services company focused on applying AI-driven insights to pricing, forecasting, and distribution strategy. Retvens partners with hotel operators to implement disciplined, data-informed revenue practices that improve topline performance and long-term profitability.
The terms of the acquisition have not been disclosed.
