We’re excited to share a recent feature about YellowStone by RBS from Travel & Hospitality Tech. The article highlights how YellowStone is helping operators simplify their operations and strengthen guest connections. You can read the full story below, with the original link included at the end.
Hospitality thrives on precision, timing, and human warmth, and every great guest experience depends on the people who make it happen.
Yet behind the smiles and seamless check-ins, many hospitality teams still juggle disconnected systems for reservations, billing, and guest communication. That complexity takes time away from what matters most: serving people.
YellowStone, created by Romeo Bravo Software (RBS), was built to change that.
Purpose-built for the hospitality industry, it unifies operations across reservations, billing, housekeeping, point-of-sale, and guest communication into a single seamless platform. More than a tool, it’s a partner that protects what makes hospitality special: human connection.
“It was never built to replace hospitality; it was built to protect it,” says Glenn Turner, CEO and founder of RBS. “We designed YellowStone by listening to the people who live in hospitality every day, ranchers, lodge owners, outfitters, and resort operators. They needed software that worked the way they work.”
RBS’s vision is bold yet grounded: to be the global leader in AI-driven solutions, transforming the hospitality industry. The company’s mission is to empower hospitality businesses worldwide to become more profitable as it realizes the full YellowStone platform, its flagship platform that unites people, processes, and data with precision. Turner calls this the philosophy “Customer Intimacy.”
“We lead by understanding what really happens on property, not in a lab,” he explains. “Hospitality is unpredictable; the weather changes, guests arrive early, guides reschedule activities. YellowStone helps operators stay ahead of it all. It reduces the noise, restores focus, and lets teams concentrate on what hospitality is really about: serving people.”
Per Turner and his team, hospitality technology should always serve people, not distract from them. YellowStone simplifies complex workflows, allowing operators to focus on what matters most: creating unforgettable experiences.
Hospitality teams often juggle disconnected systems, one for reservations, another for point-of-sale, another for activities, and another for invoicing. YellowStone replaces that chaos with clarity. It is a single, intuitive platform that mirrors how real properties function.
“For smaller, family-owned lodges, YellowStone manages bookings, guest communication, billing, and housekeeping with ease,” Turner explains. “For larger destination properties, it scales effortlessly, uniting retail, dining, POS, guided activities, and payments across departments.”
From check-in to checkout, YellowStone delivers operational clarity. Every department operates in harmony, everyone “singing from the same sheet of music,” as Turner puts it. Managers spend less time buried in spreadsheets and more time creating memorable guest experiences.
At its core, YellowStone is about removing friction. When operational barriers fall away, time, energy, and creativity return to where they belong: with the guests.
Turner describes YellowStone as the “central nervous system” of a property, invisible when it works perfectly, yet vital to every heartbeat of the operation.
“Every minute a manager spends chasing invoices or fixing data errors is a minute that could have been spent serving guests,” he says. “YellowStone gives that time back. It makes life easier for the people who make hospitality happen.”
And the results speak for themselves.
One guest lodge in Louisiana managed over 28,000 guest records across multiple systems before adopting YellowStone. Within a single quarter, the property reduced its billing cycle time by more than 80 percent and increased cash flow by over $30,000.
In Texas, a lodge without guided, auto access real-time schedules and guest preferences. YellowStone’s mobile tools made that possible, and guest satisfaction rose dramatically the following season.
These stories reflect the quiet transformation YellowStone delivers: clarity behind the scenes that drives connection at the front.
YellowStone, though now the heart of RBS, is part of a broader, connected ecosystem of hospitality innovation. Under Turner’s leadership and the guidance of COO and head of Product Madhu, RBS is developing the most comprehensive suite of intelligent tools tailored for the next generation of hospitality operators.
The company’s next chapter focuses on AI-driven connected operations, which will transform data into action across every part of the business.
Turner elaborates, “We’re embedding AI co-pilots that help predict occupancy, optimize staffing, and surface operational insights before they’re missed. It’s about anticipating needs, not just reacting to them.”
Hashmato, RBS’s advanced POS platform, extends that intelligence even further: guest touchpoint from retail counters and dining rooms to guided excursions. When paired with YellowStone, it enables operators to manage every interaction, from booking to billing to on-property spending, in a single, connected system.
Behind every innovation lies a set of values that define the Romeo Bravo culture and guide YellowStone’s success. Turner lists them clearly: Ownership, Dedication, Stretch, and Break Through.
The company’s philosophy is simple yet powerful: when technology fades into the background, hospitality shines brighter.
RBS’s growth reflects the strength of its vision. The company is expanding rapidly into Oceania, Africa, Latin America, and Europe, bringing modern, connected hospitality tools to operators who have long been underserved by traditional hotel technology.
Today, YellowStone and the RBS ecosystem serve over 6,000 properties across 40 countries, operating every hour of every day of the year, helping their clients serve guests without interruption.
But global scale does not define the company’s ambition. Beyond software, RBS invests deeply in research and thought leadership, exploring how hospitality properties can align their vision, people, processes, and tools. Turner believes this intersection, where technology meets human purpose, is where the future of hospitality will be defined.
As YellowStone continues to evolve, one principle remains unchanged: hospitality is, and will always be, a people-first industry.
It is a quiet but revolutionary idea in an industry often defined by constant innovation. YellowStone brings order to operational chaos without adding burden, not by technology. Through purpose-built innovation and a human-centered design, YellowStone gives operators the dependable tools to enable operators to do what they do best: create unforgettable experiences and foster guest connections.
Originally published by Travel & Hospitality Tech Outlook.
Read the original article here: https://www.travelnhospitalitytech.com/yellowstone-by-rbs
